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How to Build a Business Website!

 REAL WORK AT HOME ON THE INTERNET!

CHAPTER ONE: WHICH ONLINE BUSINESS IDEAS ARE GOOD FOR YOU?

HERE ARE THE ONLINE BUSINESSES WE RECOMMEND TO YOU:

1.  SIMPLY RE-SELL THIS E-BOOK.  YOU WILL BE ABLE TO RESELL IT FOR $19.95 OR EVEN $24.95

YOU WILL LEARN IN THIS E-BOOK EXACTLY HOW TO BUILD YOUR OWN ONLINE BUSINESS WEBSITE AND HOW TO PUSH IT TO THE FRONT PAGES OF GOOGLE, AOL, YAHOO, MSN, and more.

2.  HERE IS MY SECRET WAY TO MAKE BIG MONEY ON THE INTERNET:

Here is how I sell ships, jets, wholesale items of all kinds:  I go into Google and search for people who have large ticket items for sale.  I then send them this letter:

(SIMPLY CUSTOMIZE THIS SUCCESSFUL LETTER TO FIT YOUR PURPOSE):

I have many customers for  _______. If you let me begin to send you customers and if you conclude a sale with my customers and you clear the checks, are you willing to pay me a five (5%) percent finder's fee? The customers come to me first. Then I send them to you. These are new customers from this week, next week, and so on. 

If any of them is already your customer, then NO finder's fee will be due to me, of course.

I live in ___________, but the customers live all over the US. I am not going to screen them except I only will send you __________ customers. If you do not like any of the customers for any reason, toss their information. I do not stay on top of you. You sell if and when you wish.

There is NO charge to forward to you the customers' emails with their complete contact information.

My name is _______________

These are MY customers, not anyone else's. I am looking for a nice person to deal with.

I will await your response.

Thank you.  YOUR NAME.

 

NOW, ON THE REALLY BIG TICKET ITEMS SUCH AS JETS, YOU CAN ONLY ASK FOR A ONE PERCENT COMMISSION. 

MY AVERAGE GOOD RESPONSE RATE IS TWO OUT OF TEN LETTERS SENT.  

3.  OTHER GOOD IDEAS FOR NEW ONLINE BUSINESSES:

SELL INFORMATION:  Most people on the internet are seeking INFORMATION.

What kind of information can you sell?  Think of what you know how to do.  Do you know for example how to do home repairs, such as painting walls, refinishing floors, taking good photographs. or how to get good grades in school, college?  Do you know how to explain clearly to people how they should act in a job interview?  Do you know how to explain to folks how to find the best job?  Think of how you can HELP PEOPLE TO LIVE BETTER AND HAPPIER LIVES.  These are the kinds of information people wish to buy.

 

CHAPTER TWO:  HOW TO GET FREE INTERNET, FREE COMPUTER INSTRUCTION, CREDIT CARDS, BANK ACCOUNTS

Want to know how to learn to use a computer for free?  How to get FREE INTERNET?  Call your local public library and ask which branch offers you free computer instruction and free internet use. Spend several hours at the public library and LEARN all you need to know about how to operate a computer. 

FREE INTERNET:  You get TEN hours FREE per month at www.access4free.com  You DO have to pay a ONE time fee of $4.95.  Keep track of your hours, because it costs $1.00 per hour beyond your free TEN. 

CHEAPEST BEST UNLIMITED INTERNET ACCESS is at www.access4less.net  I use this exclusively.  Best and cheapest unlimited internet.  Only $5.95 per month and $5.00 set up fee.  THE VERY BEST!

You can also buy internet time cards at such stores as Walgreen's.  IF YOU HAVE A CREDIT CARD,  you can get FREE AOL for 100 hours by picking up the FREE AOL CD-ROM at Brandsmart, etc.  REMEMBER, AOL BEGINS TO AUTOMATICALLY BILL YOUR CREDIT CARD AFTER YOUR FREE HOURS ARE OVER.  Remember this, and do not forget to cancel AHEAD of the expiration of your free hours if you do not want to continue with AOL.  I like AOL, but I vastly prefer access4less.net

DO YOU NEED A CREDIT CARD to use online to get internet set up? NO CREDIT, AND YOU HAVE BEEN DENIED A CREDIT CARD? Check out your local check cashing stores.  They often have PREPAID credit cards.  They have a set up fee, then you LOAD your card with money at the check cashing store.  Now, your credit card can be used on the internet.  Please note, you CANNOT receive PayPal payments on these particular credit cards.   However, if you have a bank account, you can use that for PayPal.  No bank account? Go to Bank of America online and ask if you qualify for a MyAccess online account.  $25.00 application fee.  Hopefully, you can qualify for this bank account.  If not, see if a family member will add you to their bank account. 

CHAPTER THREE:  HOW TO SET UP YOUR NEW ONLINE INTERNET BUSINESS WEBSITE:

1.  HOSTING AND DOMAIN NAME:  FORGET FREE SITES! FREE SITES ARE NOT SEEN BY THE GOOGLE robots.  You need cheap BUT VERY GOOD hosting: My favorite is www.myhosting.com  YOU NEED 100 MEGS SO THAT YOU CAN UPLOAD A LOT OF PRODUCT PHOTOS AND TEXT.  They let you pay by money order or credit card.  They let you pay for 6 months at a time.  LISTEN TO ME, PLEASE: DO NOT UNDER ANY CIRCUMSTANCE, TRY TO GET THE CHEAPEST HOSTING OUT THERE.  Why not? BECAUSE THEY PROBABLY DO NOT HAVE HACKER PROTECTION.  myhosting.com HAS HACKER PROTECTION!

IF YOUR HOST DOES NOT HAVE HACKER PROTECTION, A HACKER CAN ENTER YOUR SITE AND DEFACE AND DESTROY IT PERMANENTLY.  So, just contact www.myhosting.com  They have GREAT support.  I never have a complaint about myhosting.com

Myhosting.com will sell you your new domain name and your hosting for a very low price. You need a .com domain name to please the Google robots.  Google prefers .com domains.   REMEMBER to use your business keywords in your new domain name, NOT your business name.  For example:  www.palm-trees-for-sale.com, etc.  READ ABOUT HOW TO SELECT YOUR NEW KEYWORDS IN CHAPTER FOUR.

KEEP YOUR USER NAME AND PASSWORD handy.   DO NOT SEND YOUR PASSWORD via email UNLESS YOU DISGUISE IT.  For example, in an email you could say: The password is the word that does not belong in this sentence: My next door neighbor goes to work every day at 10 (put your password here) a.m. 

2. HOW TO MAKE YOUR WEB PAGES AND UPLOAD THEM.  FRONTPAGE is the easy way to build pages and automatically upload them. YOU CAN GET FRONTPAGE HELP FROM THIS FREE FORUM: www.frontpagetalk.com  CLICK HERE TO READ HOW TO GET A FREE TRIAL VERSION OF FRONTPAGE 2003 http://www.microsoft.com/office/frontpage/prodinfo/trial.mspx  you must pay for mailing, handling. 

REMEMBER, YOU NEED TO SET YOUR HTML EDITOR FOR FRONT PAGE.  Here is how you do this:  Go to Start, then to Control Panel, click on Network and Internet Connections, now select Internet Options, click on Programs and you will see the html editor choices.  Set it for FRONT PAGE.  You must do this or Front Page will not work. 

Also set your website control panel for Front Page extensions enabled.

 Myhosting.com staff will answer any of your questions. 

When you have FrontPage installed, then simply open your new web and click on the white page at top left and begin.  When finished with your home page, call it index.html and save it.  This will replace the generic homepage on your myhosting.com site.

HOW TO UPLOAD PICTURES:  You need to be careful when you upload your pictures because you will think everyone else can see the pics when actually YOU are the only one who can see them because they are on YOUR C or A drive.  Here is how to be SURE everyone else can see your photos on your website:  After you upload the pics and save the page, go BACK to the same page and go to the html.  Here is how the html must read in order for your pics to be SEEN BY OTHER PEOPLE:  image source: "http://www.yourwebsite.com/nameofpic.jpg" or nameofpic.gif.  YOU SEE, YOUR PICS HAVE BEEN UPLOADED FROM YOUR DRIVE TO YOUR WEB HOST.  SO, in order for other folks to SEE them, YOU MUST HAVE THE SOURCE OF THE PICS BE YOUR WEBSITE.  I know this is a pain, but you must do it for every picture.

Now, what about a COUNTER to analyze the hits to your website? We recommend the free cq counter.  Just go to Google and ask for cq counter.  Download the free code. YOU MUST USE NOTEPAD TO SAVE THIS CODE OR IT WILL NOT WORK.  ALSO WHEN YOU INSERT THE COUNTER CODE, CLICK AT THE VERY BOTTOM OF YOUR HTML CODE JUST BEFORE THE </Body> tag and then GO TO NOTEPAD AND CALL UP THE COUNTER CODE.  THEN COPY IT FROM NOTEPAD USING CONTROL C. THEN CLICK WHERE THE COUNTER CODE IS TO GO AND PRESS CONTROL V. 

HOW CAN CUSTOMERS PAY YOU?  Use PayPal. (REMEMBER ALSO THAT SOME FOLKS DO NOT HAVE A CREDIT CARD, SO YOU MAY WANT TO PROVIDE A STREET ADDRESS FOR MONEY ORDERS)  Download the free PayPal code. YOU MUST USE NOTEPAD TO SAVE THIS CODE OR IT WILL NOT WORK.  ALSO WHEN YOU INSERT THE COUNTER CODE, CLICK AT THE VERY BOTTOM OF YOUR HTML CODE JUST BEFORE THE </Body> tag and then GO TO NOTEPAD AND CALL UP THE COUNTER CODE.  THEN COPY IT FROM NOTEPAD USING CONTROL C. THEN CLICK WHERE THE COUNTER CODE IS TO GO AND PRESS CONTROL V. 

FOR PAYPAL, you need either a bank account or a credit card.  Prepaid credit cards do NOT work with PayPal.

CHAPTER FOUR:  HOW TO OPTIMIZE YOUR WEBSITE SO THE SEARCH ENGINES' ROBOTS WILL CORRECTLY "SEE" YOUR SITE:

HOW DO THE SEARCH ENGINES' ROBOTS WORK? SEE CHAPTER TWO FOR IN-DEPTH EXPLANATION OF SEARCH ENGINES.  The search engines, such as Google, Yahoo, AOL, MSN, and the other approximately 800,000 other smaller world search engines ALL search the front and back of your pages for CLUES as to your subject matter.  You say, you know what the FRONT of your pages look like, but what do we mean by the BACK of the pages? Go to one of your web pages and right-click on your mouse.  Then select VIEW SOURCE.  Or in Front Page, click on HTML at the bottom of Front Page.  You will see the html code.  Click on the blue link below to see the html code for this e-Book:  PLEASE NOTE: WE HAVE THE METATAGS IN RED SO YOU CAN MORE EASILY SEE THE TAGS.

We have placed the main metatags in bold red print so you can more easily see them to study them.  All of your own html code will always be in regular black 12 pt. font.  You will NOT use any red font when working on your html metatags. You need Front Page to easily work on your metatags. If you do not have Front Page, go to Google and ask for "Free trial Front Page".

<html>  HERE YOU OPEN THE HTML CODE TAG.

<head> 
THIS TAG OPENS THE HEAD OF YOUR DOCUMENT.
<meta http-equiv="Content-Language" content="en-us">
<meta name="GENERATOR" content="Microsoft FrontPage 5.0">
<meta name="ProgId" content="FrontPage.Editor.Document">
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<title>E-BOOK ON BUSINESS</title> 
THE TITLE TAG IS THE MOST IMPORTANT TAG!
<meta name="keywords" content="internet business, online biz, work at home">
HERE IS THE KEYWORDS METATAG!
<meta name="description" content="E-Book on how to make your online internet business!>
 HERE YOU SEE THE DESCRIPTION METATAG.


</head>
 PLEASE NOTE THE " / "  THIS ENDS THE TAG.  YOU ARE ENDING THE HEAD TAG.

<body>
 HERE BEGINS THE BODY TAG.


HERE IS WHERE THE TEXT OF THE BODY OF YOUR WEBSITE PAGE GOES.

</body>  PLEASE NOTE THE " / This means END THE BODY TAG.

</html>  PLEASE NOTE AGAIN THE "
/ This means END THE HTML CODE TAG. THIS ENDS YOUR PAGE.

 

NOW, WE BEGIN THE STUDY OF OPTIMIZING YOUR WEB PAGES:

YOUR CARDINAL RULE IS THAT EVERY PAGE YOU CREATE NEEDS ITS OWN SEPARATE, DISTINCT OPTIMIZATION!  Each and every page should have UNIQUE METATAGS, this means a unique title tag, distinct keywords tag and unique description tag, ALL DIFFERENT FROM EACH AND EVERY OTHER OF YOUR PAGES!  This technique will pull in more visitors to your site.  Create as many new pages as you can! But be sure to have informative CONTENT on your pages. 

The most important metatag is the TITLE tag.  Here is where you put NO MORE than seven keywords.  REMEMBER YOUR BUSINESS NAME IS NOT A KEYWORD!  You want NEW customers.  New customers DO NOT KNOW YOUR BUSINESS NAME OR YOUR NAME.  They are typing in KEYWORDS that refer to your business, SERVICES, PRODUCTS, INFORMATION.  NOW, THERE IS ONE EXCEPTION TO THIS RULE:  IF YOU ALREADY HAVE AN ONGOING KNOWN BUSINESS, THEN YES, PUT YOUR BUSINESS NAME IN THE TITLE TAG BUT AT THE END OF THE TAG, NEVER AT THE BEGINNING! GOOGLE, YAHOO AND MANY OTHER MAJOR SEARCH ENGINES RELY PRIMARILY ON THE TITLE METATAG TO POSITION YOUR SITE IN SEARCH RESULTS.

The next most important tag is the KEYWORDS tagAlmost all search engine robots read the Keywords tag.  Here you should put the words which refer to your business services and products.  You can also use your business name, but AT THE END OF THE KEYWORDS TAG, NOT AT THE BEGINNING.  WHAT ARE KEYWORDS?  LET'S SAY YOUR BUSINESS SELLS AND SERVICES VACUUM CLEANERS.  Your keywords would be something like:  vacuum, vacuum cleaner, hoover, floor cleaner, sales vacuum cleaners, servicing sweepers, etc. etc.  This tag can be as long as you want.  Separate your keywords with a comma. DO NOT REPEAT KEYWORDS!

SIT DOWN AND MAKE A LIST OF THE WORDS THAT SOMEONE IN UTAH OR FLORIDA OR CALIFORNIA OR IN EUROPE WOULD TYPE INTO GOOGLE OR YAHOO IF THEY ARE LOOKING FOR YOUR BUSINESS PRODUCTS OR SERVICES.  All of these words are your KEYWORDS.  REMEMBER, YOUR BUSINESS NAME IS NOT A KEYWORD UNLESS YOU HAVE A WELL-KNOWN BUSINESS.

The next most important tag for Google is the DESCRIPTION tag.  Here is where you DESCRIBE what your business does and offers.  Again, there is NO reason to put your business name here UNLESS YOU ALREADY HAVE A KNOWN BUSINESS WITH ONGOING CUSTOMERS WHO MAY LOOK FOR YOU UNDER YOUR BUSINESS NAME. Again, as in the title tag, PUT YOUR BUSINESS NAME AT THE END OF THE TAG! NEVER AT THE BEGINNING OF THE TAG.

YOUR PAGE NAMES CAUSE SEARCH ENGINES TO PULL UP YOUR PAGES IN RESPONSE TO VISITORS' KEYWORD SEARCHES.  For example: name your pages attempting to match as closely as possible the main keywords you think visitors will request with reference to the subject(s) covered by your website: If your site is about chocolate twinkies, for example, then name a page: chocolate_twinkies

 

CHAPTER FIVE:  SEARCH ENGINES, WHAT ARE THEY? HOW DO THEY WORK? WHY ARE THEY IMPORTANT TO THE SUCCESS OF MY NEW BUSINESS WEBSITE?

The most important search engine, the King of Search Engines, is GOOGLE.  People all over the world use Google to search for services, products and information.  Google has the fastest, most accurate searches.  AOL and many other search engines around the world buy search results  from Google.  Yahoo has bought Inktomi and Yahoo has broken from its former partner Google.  However, we notice that Yahoo searches do substantially still adhere to basic Google search principles.

MSN is now using Inktomi results.  So, YOU SHOULD IMMEDIATELY sign your homepage up with Inktomi.  The price is nominal.  You will soon receive MSN hits after you sign up. . 

You must please Google to be seen well on the internet.  Most new customers for your new business will come primarily from Google, secondarily from Yahoo and then from AOL and MSN.

There are approximately 840,000+ other smaller search engines in the world.  Do not waste time "submitting" to search engines.  Their robots' visits can be seen in your website log.  Once your website is up, the robots of most search engines will visit you. 

Search engines rely on robots, (Google has Googlebot) and these robots "READ" the front and back (html) of your web pages to determine the subject matter of your sites.  Chapter ONE explains the importance of metatags.  All the search engines read the title tag.  Most read the keywords and the description tags.

ALSO, the robots "read" the front of your pages.  Therefore, your title on the front of your page needs to EXACTLY match the title metatag for optimum search results.  Also you should use your keywords and description on the front of your pages to exactly match your metatags.  YOU CAN REPEAT YOUR KEYWORDS up to ten times on the front of your page. 

CHAPTER SIX:  GOOGLE RULES!  SINCE GOOGLE IS THE KING OF THE SEARCH ENGINES, you are required to play by Google's rules. 

PAGE RANK: Your site MUST have incoming links almost immediately upon its creation in order for Google to place your site in its index.  You do not need to waste time "submitting" your site.  GOOGLE WILL SEE YOUR SITE a couple of days after its creation.  Now, in order for WEB VISITORS to see your site in Google (remember AOL and many other major search engines buy Google search results) your site MUST have incoming links to acquire PAGE RANK.  PR is the abbreviation for Page Rank.  Take a moment now and go to Internet Explorer and download the FREE Google toolbar.  After you download the Google toolbar, you can see the Page Rank of all sites.  YOUR SITE WILL HAVE A GRAY OR A WHITE BAR until it has undergone the SECOND of what is called the GOOGLE PR UPDATE.  Google USED TO UPDATE PR about every 29 days.  However, now it only updates quarterly. .  YOUR SITE MUST BE READY FOR THE FIRST PR UPDATE.  When Google "updates PR" it "sees" the links to your site in order to determine your site's PAGE RANK.  Unfortunately, the Google algorhythm does not see a lot of your links, so you need to get as many as you can because only about TWENTY PERCENT of your actual acquired links will be credited to your site in the PR Update.  Heartbreaking? Yes.  But now that you know, you will get as many links as possible in order to get the best PageRank for your site.

The moment you are uploading your new site is when you need to begin to judiciously place links onto your site.  REMEMBER, OUTGOING LINKS TO OTHER SITES DRAIN YOUR PAGE RANK.  What do we mean by "outgoing" links?  For example, if you list websites for informational purposes and these websites do not link back to your site on their sites.  DO NOT engage in this practice.  If you feel you "must" provide informational links, then use as FEW as possible.

HOW DO YOU GET LINKS TO YOUR SITE IN ORDER TO RECEIVE A PAGE RANK? 

The method Google recommends is to get reciprocal links from other websites.  How do you do this?  Let's say your website sells diamonds.  You need to contact other website owners (which are NOT YOUR COMPETITORS) in the diamond business.  For example, you could find websites which BUY diamonds.  Then you write an email to the webmaster and request that YOUR site's URL be listed on THEIR site and that you agree to list THEIR site's URL and services on YOUR site.  This is a reciprocal link.  Before each Google PR update, you need to check to be sure your link is still listed on the other sites.  These links do bring new business to you from people who find your website listed on other sites.  This is always good, BUT THIS METHOD IS EXTREMELY SLOW AND OFTEN other webmasters REFUSE to link to your site until your site has a good PAGE RANK. 

REMEMBER, YOUR FIRST GOOGLE PR UPDATE DOES NOT GIVE YOUR SITE ITS PAGE RANK, IT ONLY ENTERS INTO THE GOOGLE INDEX.  THE SECOND GOOGLE PR UPDATE GIVES YOUR SITE ITS BEGINNING PAGE RANK.  Keep adding guestbook links and as many reciprocal links as you can from time to time to increase your PAGE RANK.  The higher your PAGE RANK, the closer your site gets to page one of Google results for your keywords.

HOW DO YOU KNOW WHEN GOOGLE IS UPDATING? Google now is on QUARTERLY updates.

In Chapter FOUR you will see how to sign up for FREE GOOGLE DANCE ALERTS.  DANCE IS THE OLD NAME FOR WHAT IS NOW CALLED THE GOOGLE UPDATE.  SOME UPDATES DO NOT AFFECT YOUR PR. 

Also, www.webmasterworld.com tells you when Google is Dancing and when Google is updating.

To learn more about Google, Yahoo and other major and minor search engines, go to www.webmasterworld.com and sign up for FREE! Ask your questions and the forum members will jump to answer you.  This is the most professional forum on search engine questions.

YOUR SITE WILL NEVER BE SEEN IN EARLY GOOGLE RESULTS WITHOUT A GOOD PAGE RANK.  So, while you may think that it is important to have a super-looking site, remember, always, THAT THE IMPORTANT THING IS BEING SEEN IN EARLY RESULTS.  What is the good of spending a lot of time on the LOOK of your site, if NO ONE IS SEEING IT?  FIRST WORK ON YOUR TAGS AND YOUR PAGE RANK!

You can always make your site look more professional LATER, AFTER YOU HAVE REACHED THE EARLY PAGES OF THE RESULTS FOR YOUR KEYWORDS. 

CHAPTER SEVEN:   FREE RESOURCES TO ASSIST YOU:

Join these free forums immediately:

www.webmasterworld.com  All topics are interesting.  Jump in and ask your questions! The members jump to respond to you!  We frequent the Google News forum.  Choose your favorites!

www.seochat.com  Great forum! Wonderful members will help you with any of your questions!

www.webrankinfo.com/english GREAT FORUM!  FREE GOOGLE DANCE ALERT!  Google, Google Dance, every aspect of Google is here!

http://google-dance.miniunternehmen.de/  THIS IS A SUPER TOOL: it is called My Google Dance Machine.  Do not worry that it is in German.  Just enter your domain name at the top and click Gehts!  Then, compare the four Google databases.  If they have the SAME number of links, then the Google Update is NOT on.  If the databases show significantly DIFFERENT numbers of links pointing to your website, then Google IS UPDATING! THIS TOOL ALSO LETS YOU SEE THE LINKS YOUR WEBSITE HAS POINTING TO IT!

JOIN THIS FREE FORUM FOR FRONTPAGE HELP:  http://www.frontpagetalk.com/forums/default.asp

OTHER FREE RESOURCES AND GUIDES TO ASSIST YOU WITH YOUR WEBSITE OPTIMIZATION:

http://www.searchengineguide.com/

http://searchenginewatch.com/

http://www.searchengineposition.com/

Google
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